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CommerceXchange is the outcome of many years experience in developing eCommerce, eProcurement and online marketplace solutions for a wide range of clients ranging from consortia of small business resellers, through to the procurement divisions of leading household brand name Corporations.
The challenges that face all companies trading and marketing online today boil down to one core concept: user experience. When it comes to user experience, customers have varying tolerance levels in completing the purchase process. All customer-facing organizations want to provide their customers with the best possible experience.
In response to delivering improved user experiences, a new category of Internet applications is emerging: Rich Internet Applications. These applications combine the responsiveness and interactivity of desktop applications with the broad reach and ease of distribution of web applications. Rich Internet Applications drive increased return on investment by simplifying and improving the user interaction of web applications.
Rich Internet Applications can help to improve the online experience dramatically with the following:
- Reducing search time
- Increasing conversion rates
- Increasing average order value
- Reducing shopping cart abandonment
- Minimising website administration
These are the principles behind CommerceXchange and the CXcommerce modular application suite.
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