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Implementing eCommerce initiatives in indirect channels has traditionally presented problems to both suppliers and resellers, be it a supplier or reseller led initiative.

Implementing eCommerce initiatives in indirect channels has traditionally presented problems to both suppliers and resellers be it a supplier or reseller led initiative.

Enterprising resellers implementing their own standalone eCommerce initiatives are presented with the administration burden of maintaining and updating what are often large product, image and pricing databases. Similarly suppliers and distributors are presented with the administration burden of supplying regular product, pricing and stock updates in a multitude of formats to support individual reseller's initiatives.

This situation led to the founders of CommerceXchange to launch a number of indirect channel eCommerce initiatives for leading distributors and reseller groups during the late 1990's and early 2000's. The primary benefit of these solutions is that unified supplier datafeeds are managed via the CXcommerce modular application suite and are used to pre-populate multiple reseller's eCommerce solutions, and thereby alleviate much of the supplier's and reseller's administrative burden.

Despite the ability of the technology to provide a fully integrated end-to-end eCommerce process, the market demand at this time was for an eCommerce solution that mirrored existing business processes. Therefore these solutions were generally standalone, with resellers being required to re-key internet orders into their traditional order processing systems and raise supplier purchase orders on separate supplier ordering systems.

In today's challenging market conditions there is an increasing need for indirect channel partners to improve their operational efficiencies and offer an increasingly more customised solution for their major clients and trading partners. To this end CommerceXchange is increasingly being required to build dedicated client solutions based upon the generic CXcommerce modular application suite. These solutions typically comprise an advanced eCommerce configuration linked to a single supplier database and include bespoke features such as custom front-end design and end user and reseller ERP integration.

The CommerceXchange vision is one that continues to apply the appropriate level of technology to any given indirect channel model and will continue to support the basic standalone eCommerce solutions but will expand to support those markets and market segments that are seeking a more comprehensive multi-supplier end-to-end integrated solution - empowering traditional channel participants with comprehensive commerce exchange capabilities.

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