The analysis module delivers real-time end-to-end customer statistics tracking activity from your initial internet marketing activities, via your eCommerce solution to your customer accounting data enabling you to maximize the effectiveness of your internet marketing and eCommerce initiatives.

Unlike existing statistics packages that report on the IP address of the user the CXcomemrce analysis module turns the IP address into an actual user and can therefore provide you with information on exactly what each customer is looking at in an email campaign or webstore catalogue in realtime in a format that has real business. For example:

• Send a real time message to your telesales agent informing them: "John Smith a former customer returned to the site at 9.35am on 25/05/2005 and viewed Toshiba Notebooks but left the site without purchasing" - enabling them to make a follow up call to close the sale
• Send a weekly report to your regional sales mangers informing them: "The following contacts located in your sales region responded to our email promotion. They visited our company website and spent at least 5 minutes reviewing the product literature" - enabling them to make a follow up call to progress the sale
• Send a monthly report to your Marketing Director informing them: "Of the customers purchasing this month x% did so after viewing product promotion A on our company website, but y% did so after viewing product promotion B on our business partner's website" - enabling them to maximise the return on investment of their marketing plan

• 3rd party referring websites
• referring search engines
• CRM data on returning customers
• email marketing and eCommerce solutions
• Client websites
• Client ERP and Accounting systems

The following classes of reports can be provided:

Traffic Reports
Real-time traffic patterns over time. You can view reports on hits and page views, unique visitors, popular pages, current visitor counter and raw logs.

Path Reports
Monitor where visitors entered a site, which paths they took and where they exited with detailed path and page analysis reports.

Marketing Reports
Analyze email maketing, banner and search engine marketing performance. Reports include, top referrering sites, search engines, keywords, time on site and return frequency.

Visitor Profile Reports
Learn extensive information about your visitors, including physical location, language, operating system, preferences, and more.

eCommerce Reports
eCommerce module gives you a direct insight into the performance of your online business including:

• How many orders are placed on your website?
• What is the average order value?
• Which advertising campaign generates most orders?
• Which brand sells best online?

The following reports are available:

Feature	Description
Pageviews	* Total page views screenshot * Pageviews per hour * Pageviews of specified page * Pageviews per directory * Tree structure * Pageviews per (specified) directory * Pageviews per (specified) category screenshot * Most popular pages * Duration per pageview * Pageviews with and without cookies screenshot * Pageviews per domain type * First pageviews * First pageviews on specified page * First pageviews per (specified) directory * Repeated pageviews * Repeated pageviews per specified page * Repeated pageviews per (specified) directory * First, repeated and total pageviews
Visits	* Total number of visits screenshot * Visits per hour * Length of each visit * Average length of each visit * Page views per visits * Average number of page views per visit * Repeated visits * Visit information * Visits per (specified) category * Visits per (specified) page
Visitors	* Total number of visitors screenshot * Visitors per hour * Visitors per specified page * Visitors per (specified) category * Returning visitors screenshot * New vs. repeat visitors
Geography	* Pageviews, visits, visitors per country screenshot * Pageviews, visits, visitors per city * Pageviews, visits, visitors per domain/provider * Page views per country * Page views per specified country per hour * Page views per city * Page views per domain/provider * Page views per continent screenshot * Visits per country * Visits per city screenshot * Visits per domain/provider * Visitors per country * Visitors per city * Visitors per domain/provider screenshot
Traffic	* Entry pages screenshot * Exit pages * Click paths screensho * Click paths from a specified page * Click paths to a specified page * Click paths at page level * Click through from specified page * Related visits
Links	* Most used search engines screenshot * Search engines per specified countr * Visitors per search engine screenshot * Overview search words * Search words per specified country * Search words per search engine * Referrer list * Banner click-ins * Banner click-outs
Technical	* Loading time HTML page * Loading time whole page * Browser name screenshot * Browser features * Browser types * Browser versions * Operating system * Operating systems: version * Operating systems: type * Plug-ins Microsoft Internet Explorer * Plug-ins Netscape Navigator * Mime types * Colour depths * Screen resolution * Available screensizes * Inner size of browser window * Java on/off * Accepting cookies screenshot * Most popular bookmarks
eCommerce	* Order Overview * Browse to buy ratio * Number of orders * Orders per hour * Total order value * Average value per order * Order value new versus returning visitors
Advertising and Campaigns	* Ordered products per specified campaign * Over value per product per campaign * Ordered products per entry page * Orders per search engine * Total order value